How many people simply buy a car just to get them from point A to point B? Vehicle shoppers associate perceptions with every vehicle they buy. Trucks encompass this bias more than a car or a SUV. The trucks range from a small around town truck to a larger truck with pulling power that is meant to haul things. The more hauling ability means the more manly the man who drives it right? Hauling ability naturally associates with the driver’s physical ability, regardless of whether their truck actually does any hauling. All people that drive trucks are very masculine that are successful with women. A masculine man would never appear getting out of a hybrid. This type of association does not connect with people with strength. Associations are also based upon where the truck company is made (or rather was founded). A Chevrolet, Ford, or Dodge trucks are labeled with having an American man as a driver. Where as a Toyota truck driver is looked at as supporting America’s competition.
When I drive my boyfriends Chevy lifted four wheel drive truck, which makes me just as tall as most semi drivers, I acquire a sort of a ruler of the road persona. I know that I am seen and people usually do not act the same way towards me as a driver as when I am in my small Toyota Camry. There is a sort of intimidation that comes with the higher bigger truck that can’t be found in a small vehicle.